Asc3nd Technologies Group had the mission capability and the federal contracts — but a brand that didn’t show it. Westover rebuilt everything from the mark up.
Asc3nd Technologies Group entered the federal market with real capability — deep expertise in cybersecurity, AI, and mission IT across agencies including DTRA, GSA, CISA, NOAA, and DISA. But their visual identity told a different story. The original logo was low-resolution and forgettable, the website was dated and hard to navigate, and their marketing materials lacked the professional presence needed to compete for serious contracts.
In a market where first impressions can determine whether a BD conversation even happens, Asc3nd needed a brand that matched their actual capabilities — one that communicated precision, trustworthiness, and technical command at a glance.
Westover began with a complete logo redesign — replacing the flat, generic mark with a bold, layered A-form in a gradient of blues and teals that conveys motion, technology, and precision. The new mark immediately signaled a company operating at a different level. From there, the engagement expanded into a full identity system: letterhead, business cards, folders, lanyards, badges, notebooks, and a complete employee handbook, all calibrated to the new visual language.
We redesigned the website from the ground up — transforming a cluttered, hard-to-navigate experience into a clean, mission-focused digital presence with clear service categories, strong messaging, and a professional credibility that matched their federal contracts. Proposal graphics, capability statements, conference booth systems, and 30+ LinkedIn posts followed. Asc3nd enrolled in a Westover Task Force subscription, maintaining an embedded creative partnership across branding, web, proposals, and event design.
← Drag to Reveal New Identity →
The rebrand gave Asc3nd the professional presence and commanding visual identity their capabilities deserved. The new brand launched to strong reception from clients, partners, and industry peers — immediately elevating how Asc3nd was perceived in every BD conversation, conference appearance, and proposal submission. What started as a logo redesign became a two-year embedded creative partnership covering every touchpoint in their business development and marketing stack.
Every engagement starts with a fit call. We’ll assess your creative situation, recommend the right mission type, and move fast.