The Air Traffic Control Association had carried the same logo for nearly seven decades. Westover Creative was tasked with giving one of aviation’s most respected organizations a visual identity worthy of its next era.
The ATCA had operated under the same logo for nearly 70 years. While ATCA had grown into a globally respected voice on aviation safety, policy, and technology, its visual identity hadn’t kept pace. The original compass-and-wings emblem felt institutional and dated — disconnected from the forward-looking mission the organization had built.
Leadership recognized the moment: a complete visual overhaul was needed, not just to modernize the mark, but to signal a new chapter to members, partners, and the broader aviation community.
Westover Creative designed a new mark built around forward motion: a bold A-frame structure with a paper plane launching from its apex, unified by a sweeping arc that conveys aviation precision and organizational ambition. Navy and red — ATCA’s established colors — were refined into a crisper, more contemporary palette under the tagline Shaping Aviation’s Future.
What began as a logo project expanded into a full brand identity system: business cards, letterhead, envelopes, member credentials, lanyards, notebooks, trade show displays, event programs, award collateral, and a complete social media template library. ATCA moved to an Task Force subscription subscription, keeping Westover embedded for three years of continuous work.
← Drag to Reveal New Identity →
The rebrand launched to enthusiastic reception from ATCA’s membership, industry partners, and the broader aviation community — celebrated as a bold but respectful evolution that honored the organization’s legacy while signaling genuine momentum forward. What began as a single logo project became a three-year embedded creative partnership across events, social platforms, print, and marketing touchpoints.
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