SOC had one of the most consequential proposal pursuits in U.S. national security services on the line: 16 task orders on a Department of State IDIQ worth billions. Westover was their embedded proposal graphics and production partner.
SOC — a Day & Zimmermann company and one of the most trusted names in U.S. national security services — had secured a major Department of State Indefinite Delivery Indefinite Quantity (IDIQ) vehicle. With 16 individual task orders available for competition, each submission represented a significant federal security contract at the highest levels of government.
Government proposals at this level demand more than strong technical writing. They demand exceptional graphics, professional desktop publishing, and production quality that commands attention from evaluators reviewing hundreds of pages from competing firms. SOC needed a creative partner who understood the GovCon proposal world and could operate at the pace that high-stakes federal pursuits demand.
On an hourly rate engagement, Westover embedded with SOC’s proposal team as their full-service graphics and production partner. We provided expert proposal graphics, desktop publishing, document coordination, packaging, and final production services across all 16 Department of State task order responses — and continued supporting SOC on additional pursuit efforts for other federal opportunities throughout the 2016–2019 period.
Every cover was designed to command attention at first glance. Every infographic was built to communicate complex security solutions clearly under evaluator time pressure. Every page was produced to federal submission standards with the meticulous attention to detail that a pursuit of this magnitude demanded. Westover also produced capability statements and broader marketing materials that extended SOC’s brand presence across their full business development operation.
SOC won 13 of the 16 Department of State task orders — an unprecedented 81% win rate — resulting in a $1.5 billion award over the life of the contract. Over the course of the full engagement, Westover supported 22+ proposals and contributed to more than $2 billion in awarded federal contracts for SOC. The engagement demonstrated what embedded creative support can deliver when it’s treated as a core part of the BD strategy rather than a last-minute production task.
Every engagement starts with a fit call. We’ll assess your creative situation, recommend the right mission type, and move fast.